Surprisingly, this is down by nearly 24 million from the previous quarter. As of the second quarter of 2021, the Pinterest platform had 454 million monthly active users. If Pinterest were a country, it would be the third-largest country globally, with a population greater than the United States. Pinterest platform had 454 million MAUs (Monthly Active Users) in 2nd quarter of 2021. That does not mean that Pinterest isn’t useful for marketers. In addition, Facebook is the most used social media site worldwide and has over 8x as many users. It is not in the top 10 social media sites for the monthly active users. Pinterest has not won any awards in the social-media popularity contest. Pinterest is the 14th most popular social network worldwide. These stats reveal more about this year’s latest state of the platform. Ready? Let’s get started! Pinterest Usage Statisticsįirst, let’s look at a few Pinterest statistics regarding usage.
These statistics provide helpful information about how marketers and consumers use Pinterest and can aid in developing your strategy. Please continue reading to learn more about Pinterest. This article will find the latest data, statistics, trends, and other information about Pinterest. In addition, Pinterest saw an increase in monthly users and spending during the coronavirus pandemic like most social media companies. After a short downturn in which Pinterest stock was valued at less than $6 billion, it is observed that Pinterest’s market cap has risen to more than $35 billion. Pinterest filed for IPO in March 2019 at a valuation of $10.6 billion to $11.3 billion. Before Pinterest, Sciarra and Silbermann launched the Tote app, which failed to gain popularity.Īfter Pinterest launched in 2010, it quickly became one of the top ten social media sites in 2011. Silbermann previously worked at Google in the advertising department. Pinterest was launched by Evan Sharp, Paul Sciarra, and Ben Silbermann in March 2010 to friends and family.
Images can be uploaded by users and repinned by others. Users can pin images they like to boards. Pinterest Statistics: Pinterest is an image-search platform that works similarly to an online mood board.
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